The brand name is a word which should consist (mainly) of several letters, and be entirely different from the competitive. The target group of consumers needs to quickly remember it, easy to pronounce and recognize. It must be first in the mind of consumers when they think of a need that they want to satisfy.
Modern & successful solutions
Brand name architecture
1. monolithic - used the company name for each product/service companies 2. combined (endorsed) - product/service is used together with a corporate name 3. independent - each product / service are completely independent of corporate names
Creating a slogan, advertising slogans
The slogan was created as a result of having a more efficient placement of products on the market, and the need for easier positioning of the product, service or even an idea in the minds of consumers. So that in two or three words convey a message that will in the minds of consumers quickly and clearly present (provide) the benefits and advantages provided, and it is very important to create catchy slogans.